Live models didn’t return for another 30 years, however, for reasons that can only be speculated on, with Telescope likely following the industry standard, CEO Kathy Juckett said. In 1931, Telescope featured its first live model on the cover, a graceful woman in a one-piece bathing suit and cap reclining on one of the company’s folding, self-adjustable lounge chairs. Illustrations are black and white – no photographs were in the catalog yet – and the introduction notes that the furniture is “manufactured in one of the largest ‘daylight’ factories in the World, devoted exclusively to the making of Folding Furniture.” The 1931 catalog features Telescope’s first live model on the cover.Īs the times changed, so did the company’s approach to its catalogs. The cover of the 1927 catalog reads “Genuine Telescope Folding Furniture Gives Greater Satisfaction for Home, Camp and Emergency.” The catalog features a range of all-wood furniture, including single- and double-sized cots, stools, “sand chairs” for use at the beach, and folding camp tables. Telescope’s best seller for years, the chair was featured on the covers of multiple catalogs from the ’50s, including a striking maroon and gold silhouette in 1956. The brochure also has an illustration of a “porch chair” providing “solid comfort for the heaviest and widest person.” Called the “Grandpa” chair in this brochure, it looks a lot like the company’s famous Director Chair, a name coined by the company in 1953. ![]() The brochure extolled the virtues of the company’s comfortable cots: “Every home should have at least one telescope cot bed to fall back on when company stays over-night.” Through the years, Telescope Casual Furniture has used multiple avenues to advertise its products, from brochures in the early years to paper catalogs – the first of which is believed to be from 1927 – to online advertising that allows retailers and consumers to design their own furniture using a 3D configurator.Ī four-page brochure from August-September 1921, titled “Tel-o’-Comfort,” billed itself as “A Little Folder Issued Every Month to Retailers and Dealers Interested in the Line of Telescope Cot Bed Company, Inc.” A four-page brochure from August-September 1921, Telescope’s first year in Granville.
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